Cancer Council Victoria CEO Todd Harper AM said the urgency of the issue made the campaign more relevant than ever.
“We need to call vaping what it is – the resurgence of the tobacco industry,” he said.
“Quit’s campaign and online hub will help the community to see through the manipulative tactics of this predatory industry and ultimately prevent health harms from e-cigarette usage.”
The prevalence of e-cigarette usage has significantly increased in Victoria over the last three years. Seventy-seven thousand, two hundred Victorian adults who previously never smoked started vaping between 2018-19 and 2022.
Of the 308,827 Victorian adults who reported vaping in 2022, more than half were aged between 18–29.
The ‘See through the haze’ campaign will run from May 29 to July 7.
To view the online hub or find out more about the campaign visit vapingfacts.org.au. For support to stop vaping call Quitline 13 7848 or visit quit.org.au.
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