In response to the criticism, Krispy Kreme’s ANZ Marketing Director, Olivia Sutherland, issued an apology on behalf of the company.
“We are sorry for the oversight and have removed all congratulations-related ads from the campaign,” she said in a statement.
“We never intended to offend any person or group. We are sorry for the oversight and have removed all congratulations related ads from the campaign.”
Australia’s advertising watchdog, Ad Standards, told Mumbrella the organisation has not yet received any formal complaints about the campaign.
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