West Coast have officially parted ways with 2018 premiership coach Adam Simpson.
Simpson leaves the club midway through his 11th season as coach, having taken charge of 242 games at the Eagles – the third most in club history.
Simpson took over in 2014 before taking the club to a grand final loss to Hawthorn in his second year, before tasting the ultimate success in 2018.
The unlikely flag win over Collingwood was Simpson’s crowning achievement, with the Eagles professionally chasing down a five goal first quarter deficit.
The remarkable smash and grab premiership win was led by a brilliant Norm Smith Medal winning performance from Luke Shuey and memorably sealed with a dead eye winning goal from the pocket by Dom Sheed.
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More recently, the Eagles had slumped into a period of poor performance that at times became non-competitiveness.
West Coast have won just 12 of their last 74 games, with seven of the 62 losses to the tune of over 100 points.
A further 17 losses were by over 60 points.
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The Eagles released the following statement today:
“The West Coast Eagles and senior coach Adam Simpson have mutually agreed that his 11-year tenure at the club will come to an end.
Simpson, one of only six senior coaches in the 37-year history of the club and one of only three to lead the club to premiership glory, achieved the ultimate success in 2018 to join Michael Malthouse (1992, 1994) and John Worsfold (2006) in bringing the cup to WA.”
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Prior to coaching the Eagles Simpson had an impressive playing career at North Melbourne, playing 306 games – including the 1996 and 1999 premierships – captaining the club between 2004-2008, and both winning a best and fairest and making the All-Australian team in 2002.
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No announcement has yet been made about an interim coach in Simpson’s absence.
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