Earlier this week, Sean “Diddy” Combs admitted to physically assaulting his former girlfriend, Cassie Ventura, back in 2016, after brutal footage of the attack started circulating online.
P Diddy has three Grammy Awards and millions of record sales to his name, but some radio stations and broadcasters have already started to blacklist him.
Tim Burrowes is the founder of the media and marketing news website, Unmade, and spoke on The Briefing about the future of the rap artist’s career.
Will we continue to hear P Diddy’s music? Find out on The Briefing:
“The bigger damage, when it comes to kind of the financial side of things of course is it makes an artist kind of toxic to brands,” Burrowes said.
Burrows said that commercial radio stations are often weary of audience backlash when it comes to giving artists a platform. Music streaming brands like Spotify are also conscious of their audience’s views.
“Spotify or something like that, which obviously does have an advertising tier, but also a paid tier. It’s much more about the expectations of the audience first, and then the advertisers,” he said.
“In the end, it’s about what creates the longest engagement for our audience. That’s that’s what keeps the lights on for them,” He said.
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