Apple is set to make a significant change in the world of generative artificial intelligence (AI), competing with tech giants Google, Microsoft, and Samsung.
Apple will unveil its comprehensive plans for integrating AI technology across its devices during the Worldwide Developers’ Conference (WWDC).
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Experts predict the company’s approach will involve multi-layered integration into iPhones, iPads, Apple Watches, Mac computers, and other devices.
These AI-powered updates are expected to enhance core apps with features designed to assist with daily tasks.
This could include advanced photo and video editing tools, improved predictive text for messages and emails, and AI-generated summaries of web pages and lengthy emails.
Reports also suggest that Apple will announce a strategic partnership with OpenAI, the creator of ChatGPT.
Chief analyst at CCS Insight, Ben Wood, said: We expect that most features showcased at WWDC will be things we’ve seen before with examples including a host of improvements to photo editing and optimisation, transcription and translation tools, deeper integration of AI into automatic responses to messages and chat tools.”
Mr Wood said the company is expected to see improvements on a suite of apps, including Apple Music, Fitness and Health, to make these more “personalised”.
Wood expects Apple’s demonstrations to showcase how generative AI can simplify tasks, such as editing photos to remove unwanted elements or adding missing details.
Additionally, the integration of OpenAI’s ChatGPT could provide a significant boost to Apple’s voice assistant, Siri.
Mr Wood highlighted that ChatGPT’s voice interface offers a superior understanding of questions and requests compared to other systems.
He also mentioned that if Apple incorporates GPT-4 into Siri, it could dramatically improve Siri’s performance.
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