The concept of a content house is nothing new.
There’s been TikTok’s Hype House and Team 10 of YouTube, with both arguably responsible for the skyrocketing fame of their respective social media creators like Addison Rae, Jake Paul and Charli D’Amelio.
But, a new content house has kicked netizens into an uproar.
The Bop House is a content creator house full of OnlyFans creators.
The house boasts a whopping 1.3 million followers currently on TikTok, with filming at the Florida mansion only starting in mid-December of 2024.
The eight creators in the household have a total of 32 million followers combined.
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As the influence of influencers becomes a mainstay of digital discourse, social media users are questioning the impact that an adult content creation house could have on young fans.
On this episode of The Briefing, Helen Smith is joined by adult content creator Nova Hawthorne to discuss what’s behind the internet furore and whether the creators are being bad role models.
Hawthorne says the presence of a content house, even in the adult content industry, is unsurprising given the importance of collaboration as a key business strategy within social media careers.
“Collaboration is the king of getting content across on social media and for also increasing sales on OnlyFans,” Hawthorne says.
Although the benefits of collaboration cannot be denied, the implications of adult content marketing collateral on social media sites frequented by young audiences is fanning debate.
However, Hawthorne makes it clear that the content displayed on their accounts is not ‘dirty’ and is appropriate for ‘young eyes to see.’
The adult content creator does acknowledge the influence of The Bop House content creators, but asserts that a career in adult content should not be an aspirational career move for young people.
“Young people need to focus on being young people. That decision needs to come and any plans that they make to do that needs to come after they become the age of the legal majority in the country that they’re in,” she said.
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