Is your social media serving you ‘tradwife’ – or traditional wife – content? These creators embrace a ‘traditional existence’, which includes being a wife, mother and homemaker.
The content might include making things like sourdough to bubble gum from scratch, and honouring a nuclear family, their husband and God.
The Times Reporter Megan Agnew deep dives into the debate on this episode of The Briefing, ‘Are tradwives dangerous?’:
Big names, including Nara Smith, Estee Williams and Ballerina Farm AKA Hannah Neeleman, are amassing millions of likes and views.
Some people see tradwife content as an innocent escape from modern life, while others believe it to be glamourising power imbalances in traditional gender roles.
Megan Agnew is a senior features writer from The Times. Her interview with one of the most iconic tradwives, Ballerina Farm, has forced discourse on the topic offline and into the real world.
“They are living what used to be this really private, domestic, devoted, maternal existence, really publicly online,” Agnew said.
“We’ve been miss-sold this before, […] it’s been kind of rubbish and oppressive,” she said. “The difference is that now with sort of post-choice feminism, women who choose to live that life.”
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