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Iconic South Australian Bakery Balfours To Change Ownership

Iconic South Australian bakery, Balfours, renowned for its delectable frog cakes, is set to change ownership. 

The bakery, currently owned by San Remo pasta company, has been purchased by Aus Pie Co, the Western Australian manufacturer famous for Mrs Mac’s Pies. 

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The acquisition is expected to be finalised in August, marking a new chapter for Balfours. 

Bruce Feodoroff, the CEO of Aus Pie Co told 7News the company planned to expand the beloved South Australian brand to reach nationwide.

“We’ll get in there over the next month before we take the acquisition on and just work out how we run the business to get it to be the iconic brand with strength and profitability,” he said.

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Balfours boasts a rich history dating back to 1853 when Scottish immigrants James Calder and his wife Margaret Balfour established the first bakery on Rundle Street in Adelaide. 

In 2004, the bakery became a popular brand and famous for its iconic green, pink, and brown frog cakes.

Financial difficulties in the early 2000s led to the closure of its cafes and the sale of the company to San Remo in 2008. 

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