The release of Bluey coins has sparked a frenzy among collectors and fans, with some coins fetching nearly ten times their retail price on online marketplaces like eBay.
The coins were initially priced at $20 each, and the individual Bluey coins were being resold for almost $200.
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While the three-coin set, retailing at $55, was commanding prices of up to $500. Surprisingly, one eBay listing advertised the set for a staggering $250,000, plus $10.60 for postage.
Despite the excessive resale values, the Royal Australian Mint confirmed that all 90,000 coins released had been sold out.
Among this, 75,000 were part of the three-coin set, while the remaining 15,000 were individual coins featuring the beloved characters from the popular Australian children’s show, Bluey.
The Mint employed a ballot system to sell the coins, ensuring a fair distribution among collectors.
Despite the overwhelming demand, approximately 300 people queued outside the Mint shop in Civic Square on Wednesday morning, eager to secure their Bluey coins.
Some enthusiasts even travelled from Sydney, leaving as early as 4am to join the queue.
Royal Australian Mint CEO Leigh Gordon said the Bluey limited-run program has allowed the Mint to re-engage with the broader Australian community.
“We hope that through this new Bluey program we are cultivating the coin collector of tomorrow. What better way to start your child’s or grandchild’s coin collection, than with a Bluey coin?”
Mr Gordon revealed that the coins ranked among the top-selling products.
“This is the Mint’s classic storytelling and social culture commentary through coins.”
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