“NOT SUITABLE FOR CHILDREN UNDER 15 YEARS OF AGE, PREGNANT OR LACTATING WOMEN: SHOULD ONLY BE USED UNDER MEDICAL OR DIETETIC SUPERVISION. “
This is a warning label printed directly onto a bottle of Prime.
HEAR OUR HONEST REVIEW OF THE DRINKS…
The drink, founded by influencers Logan Paul and KSI is being banned in schools across the nation after the health industry advised they contain dangerous amount of caffeine for children.
A can of Prime contains almost twice the legal amount of caffeine allowed in drinks in Australia.
Although Australia has a ban on the highly caffeinated product, children are still accessing the product via websites online.
Among those schools banning the product are Queensland’s Maryborough State High School and Miami State School on the Gold Coast.
But co-founder KSI announced on social media that “a school had the AUDACITY to ban Prime, having their students dehydrated” and would “send a truckload of Prime to this school and many other schools.”
So we decided to do a taste test to check out what the hype was about:
The drink continues to flourish after a heavily marketed campaign by the social media influencers KSI and Logan Paul seeing them gain $250 million in retail sales and grossed $110 million internally.