Since the Matildas World Cup frenzy, soccer participation numbers have risen drastically, not just for young girls, but also for boys and older women.
The A-League Women’s season will come to a close tomorrow with Melbourne City taking on Sydney FC in what will hopefully be a record-breaking crowd.
Moya Dodd, lawyer, sports administrator and former Matilda, speaks on The Briefing podcast about whether these numbers are sustainable:
The Federal government last year announced a $200m initiative to improve women’s sporting facilities and equipment after the Matildas’ historic Women’s World Cup run.
Cumulative crowds across the league are up 108% compared to last season.
“The new demand is coming somewhat more from the women and girls side of the game because that’s where the growth is being experienced at its highest,” Moya Dodd said.
Dodd said for many female players, personal brand is important to their income, and “they will cultivate fan connections through their Instagrams and other social media presence.”
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