You could have done this week if you hadn’t heard of Crumbl cookies before.
This week, a viral billion-dollar US company made global headlines after a group of Sydneysiders flew to the States to purchase over 800 Crumbl cookies for resale.
The cookies were sold at a pop-up store in Bondi, using the company’s official packaging and marketing and appearing as an Australian affiliate of the US juggernaut.
In the US, Crumbl Cookies known on the internet for their large novelty cookies – however this pop-up had absolutely nothing to do with them.
Hundreds of people queued to taste the viral sweet treat,with a single cookie being sold for $17.50 each, but the owners of the company were quick to distance themselves from the event.
The situation has raised a number of legal questions, which The Briefing’s favourite defence lawyer, Jahan Kalantar, has been following closely.
What people really want to know – is Crumbl REALLY coming to Australia? While the Crumbl Sydney TikTok account has been wiped clean of any evidence of the weekend pop-up, another account has emerged.
This Crumbl Australia page has told people to mark their calendars as they will be doing pop-up stores across the country next year.
They’re apparently coming to several locations in Queensland, Tasmania, Western Australia, Victoria, South Australia and the ACT.
It’s unclear if this account is run by the same people who organised last weekend’s event.
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